Direction for the graphic design of this coffee shop came from the simple notion of cars needing fuel and people needing coffee.  Inspired by the beautiful curves of vintage cars, the designs for this project are clean and playful.  The slogans and designs give nods to my concept of coffee as fuel in smart and strategic ways.  The curves of the road on the 'to-go bag' design are fluid and reminiscent of the steam rising from a warm cup of coffee.  The 'menu' design is visually grounded using a large curving shape that could resemble the shape of a car door or perhaps an aerial view of a race track course.   The brand's typeface takes on stylized curves with an added lightning bolt to give movement and energy to the design.  The color palette is warm and simple.  A foundation color of raw brown and a deep teal-green create  a feeling of ease. A sky blue adds optimism and freshness while accents of a bright orangey-red create small moments of excitement for the eye.  This is a coffee shop that you can stop by in a hurry on your way to work or come by with a friend and stay for a while.